Interview-Driven Storytelling Examples
As Head of Video Production on Amazon’s Operations Internal Communications team, my primary responsibility is to inform, educate, and inspire a global audience of frontline workers. My work directly influences employees’ perceptions of their employer—positively or negatively. To ensure I’m strengthening Amazon’s reputation, I’ve spent the past five years interviewing hundreds of employees across 60+ locations in North America. Because many of my interview subjects are appearing on camera for the first time, I lead with empathy, come prepared with a clear perspective on the story, and provide in-the-moment coaching that consistently results in authentic, relatable soundbites.
Protecting Salmon in the Dungeness River
Over two days, our nimble four-person crew traveled across the Olympic Peninsula, filming seven interviews, salmon tagging, and a tour with Amazon’s Chief Sustainability Officer.
The opportunity to capture an unscripted interview with a VP underscores the level of trust our team has earned with Amazon’s executive leadership.
Ready the full story on Amazon’s Blog
Role: Camera Operator, Editor
Follow this Amazon Employee's 17-Year Career
This project was unique in that the featured employee is a colleague I work with regularly, which raised the stakes—this was a relationship I needed to preserve well beyond filming. The video aims to inspire warehouse associates by highlighting long-term career opportunities, with a particular focus on pathways to the corporate side of the business.
Role: Director, Editor
Watch how Amazon packages delivers on e-bikes in New York City
Amazon is constantly piloting new formats, including delervies via e-bikes in urban areas. This video blends hosted and interview-driven storytelling techniques to inform internal and external audiences about the program.
How This Single Mom Went From Packer to Property Owner
This employee profile video tells the story of Lina’s American Dream—homeownership. While Lina’s experience is personal, it reflects a broader truth: Amazon is a place where people can find opportunity, access free upskilling resources, and improve their lives. By building trust with Lina ahead of the interview, I was able to raise awareness of the mechatronics program while meeting the goals of both the internal and external communications teams. Social cutdowns from the video were later shared by several Amazon executives on LinkedIn.
Ready the full story on Amazon’s Blog
Role: Co-Director, Editor
Discover New RME Opportunities
The featured employee, Katherine, was nervous about appearing on camera. To ease her concerns and ensure a strong final video, I proposed an audio-only interview supported by pre-storyboarded visuals. While leadership was initially skeptical—given the departure from our traditional interview-driven storytelling—the approach delivered. Published on internal channels, the video drove 37K clicks to the robotics career page.
Personal Projects
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PW: Gradient2025!