About the Film

TJ Parker is the pharmacist-turned-founder behind PillPack, an e-commerce pharmacy that changed how people manage their medications. Founded in 2013, PillPack was acquired by Amazon five years later for one billion dollars. the documentary captures a moment of transition as TJ reflects on entrepreneurship, family, identity, and what comes next after achieving the kind of success most founders spend their careers chasing.

About the Series

Founder Stories is original documentary series exploring what happens after the exit. Each film goes behind the scenes with founders who have successfully built, scaled, and sold their companies, capturing where they are now, what drives them, and what comes next.

Role: Director, Co-Editor

The Brief

In 2023, after years of making short-form content professionally, I challenged myself to tell a longer story. Having worked at PillPack during its journey from startup to acquisition, I knew TJ’s story firsthand. But instead of telling the story of how PillPack was built, I wanted to explore what happens after you've already won.

The Challenge

Making the video was only half the challenge. The other half was getting people to watch it. Without paid distribution or sponsorship, the launch relied entirely on a trailer and TJ’s own promotion. The goal wasn't simply to earn views—it was to convince people to leave their social feed and watch an 8-minute video.

The Approach

Because of my unique relationship with TJ and his family, our three-person crew was welcomed into their home in Park City. We followed life as it unfolded—from breakfast with the kids to conversations with fellow founders—capturing the moments that don't usually make it into founder stories.

The Results

In its first week, the documentary achieved an 83% view rate, with viewers watching an average of 4 minutes and 20 seconds of the 8-minute film and generating nearly 33 hours of total watch time. the project proved to me that I'm capable of creating the kind of longer-form documentary work I hope to make more of.