Formlabs is widely recognized for being the industry leader of desktop 3D printers.
Having been an early employee, I was a member of the marketing team that launched the Form 2 — the best selling 3D printer of all time.
As the company’s first in-house video producer, video was a driving force behind the Form 2’s launch campaign. With more than 2.6 million views, the Unboxing video remains Formlabs most viewed video over 3 years later.
I joined Formlabs prior to the launch of their flagship product — the Form 2. As a member of the Marketing Team, I created the video assets used to launch the printer in September, 2015. Following the launch of the printer, I supported numerous material releases through video.
Our videographer, Josh, has been making skateboarding videos for years with a hand-held video camera, so we decided to design and 3D print a mount that would attach a GoPro to the bottom of his skateboard. We call it the Deck Cam.
SLA (stereolithography) is a complex 3D printing technique that uses lasers to harden liquid resin into plastic. Video was a great way to communicate the benefits of this complicated printing technique to existing and potential customers.
Formlabs’ printers are utilized in a wide range of industries. This enabled me to attended trade shows all over the country and share the Form 2’s many use cases.