Amazon: See how Amazon delivers packages in New York
Working with Amazon employees and third-party delivery partners, we captured verité-style interviews, hosted moments, and mobile B-Roll following a delivery associate through active urban streets. As director, I led a nimble three-person crew through an ambitious one-day shoot, adapting in real time to active operations and live delivery routes. Originally produced for internal channels, the video’s performance and reception led to adoption across external platforms.
Role: Director, Editor
The Brief
Amazon's Last Mile Operations was piloting new forms of urban delivery, including e-bikes. To build awareness among frontline employees, I was tasked with documenting the program at the pilot site in Brooklyn, New York. Beyond the subject matter, there was little creative direction—the storytelling approach was entirely up to me.
The Approach
I blended documentary-style interviews with hosted stand-ups, centering the story around a charismatic Ops Manager who could speak authentically about the pilot's purpose and impact. To capture the action, our DP followed the delivery associate's route on rollerblades with a handheld gimbal, creating an immersive perspective that matched the pace and energy of New York City. In post-production, I reinforced that energy through fast-paced editing, New York-inspired music, and dynamic sound design, balancing entertainment with the educational goals of the project.
The Challenge
Filming e-bikes on active New York City streets was only part of the challenge. The bigger hurdle was creating something employees would actually choose to watch. A montage of riders weaving through traffic wasn't enough to explain why the pilot mattered, so I looked beyond the bikes themselves and focused on the people driving the program forward.
The Results