Overview

Born out of MIT, Atolla uses machine learning to create custom skincare serums for its customers. The service is designed to identify your unique skin profile, develop custom serums specifically for you, and track your skin’s progress along the way. Following a successful pop-up shop, Atolla looked to Kickstarter to bring their subscription box to production.

Highlights

To bring Atolla to production-scale, founders Meg and Sid looked to Kickstarter to reach their fundraising goal of $20,000, which we exceeded within the first 24hrs. Working with the founders, I was able to help them articulate their message through video. Since launch, we’ve collaboarted on a series of web content and in-app videos.

Atolla was acquired by Function of Beauty in 2021.

 
“Working with Josh on our Kickstarter exceeded all expectations! The video he shot and produced helped us exceed our funding goal in just 24 hours. Not only is he an incredible producer, both talented and organized, but he is amazing at translating a brand identity into video. Josh helped us do something essential for an early-stage tech company: take a complicated concept and translate it to a simple, clear narrative.”
— Meghan Maupin, Founder & CEO
 

National Launch

A series of in-app videos and web content to support Atolla’s national launch.

Role: DP, Editor, and Colorist

Press: Allure | Core77